SEO Tutorial Part-4

1 -Keyword Research?

Ans -Before you can start optimizing your site for the search engines, you must first know which terms you want to target. A good start would be to choose 3 or 4 keywords you would like your website to rank well for. With these keywords in your mind you can then set a goal to rank in the top 10 results on Google for each of them. These keywords can be either broad or specific, but you'll want to study our list of pros and cons of each before choosing.

2 - Specific Keywords?

Ans - A specific keyword is something that contains many adjectives or words that make the search very targeted. The people doing these types of searches know exactly what they want (e.g. "used black high heel shoes"). These keywords are much less competitive and are easier to rank for on search engines. The downside is that they receive a great deal less volume of searches per month. In terms of traffic, you will need to have several #1 rankings for specific keywords to equal one #1 ranking broad keyword.

Summary: Easier to rank for and it's highly targeted traffic. The only downside is that the number of visitors you will receive is relatively low.

3 - Broad Keywords?

Ans - A broad keyword is one that many people search for, because they may only have a vague idea of what they're looking for. Broad keywords tend to be very short and aren't very specific (e.g. "shoes" or "sports"). These keywords are difficult to rank #1 for because so many other websites might have an article or two that mention shoes. However, if you can rank well for a broad keyword, you will be receiving a great deal of traffic. 

Summary: Hard to rank for, but worth it in the long run. We recommend that beginners only choose a broad keyword if their industries are not very competitive.

4 - Unique or Branded Keywords?

Ans - These are the words that are specific to only your company. They are one of the most easiest ways to get traffic. However, some companies will release a new product, with a unique name, and then forget to optimize for that keyword on their website. Their SEO savvy competitors can then pick up the slack and take over the top rankings for these terms. If you have a popular brand or product, make sure that you have optimized for these freebie keywords.

5 - Real Meaning of S.E.O?

Ans - S – Search

The primary concept behind search engines is to help web users with quality information. When a search is made, Google wants to present the right search engine result pages (SERPs) to her user (you and I).

In order to spoon-feed Google and seem friendly to their rules, you need to attach your content with the right terms. If you don’t do this, no matter the freshness and conciseness of your content, no eyeball is going to read it.

So, find the exact phrase your audience are using, and optimize with it.

E – Engine

Search engines are tiny scripts that scour the web looking for fresh web pages to index. The fresher your blog is, the more frequent they come. That’s why you should consistently update your blog with quality content.

However, these tiny scripts that index web pages will not scour the web without your assistant. They need direction on what to do. Whenever you write, write naturally. Spend time on your content and ensure it doesn't piss people off.

Each time your bounce rate is high, it’s an indication that your content sucks. You may not believe it but that’s the reality. Search engines are not humans; they take on the perception of her users to judge the quality and relevance of a page.

O – Optimization

Web page optimization isn't limited to keyword density at all. In fact, it’s not even the real optimizing system. To properly get your page indexed, you need to place the right words at the right spot without confusing the readers and search engines as well.

Every sentence should have a meaning. Use proper punctuation marks and don’t forget to spell check your content after writing.

Optimize your blog content for mobile and social media networks for quick and easy sharing. Remember that the engagement you bring to the table is what counts, not the content itself.