SEO Tutorial Part-2

 

1- Why is Anchor Text Important?

Ans - Search engines gather data by traveling around the web via links, jumping from page to page. Links are the lifeblood of a search engine and are used as key indicators for identifying the topics of the pages they're about to go to. If 100 sites link to a site with the link "Texas Architect" or similar words, the search engine can be fairly confident that the site is about an architect in Texas.

2 - What is Anchor Text?

Ans - Anchor text refers to the words that make up a link; they are the words that turn your mouse cursor into a finger-pointing hand. For example, in the sentence, "I really like to go to this store," "this store" is anchor text for the link.

Simply getting links from many other websites is not enough for your website to rank well in the search engines. The quality of your anchor text will play a huge factor in ranking your pages for specific keywords, especially competitive ones.

3 - Quantity of Internal Links?

Ans - This point is simple; the more internal links you have that point to a certain page, the more important search engines believe that page to be. A common page that ranks well on almost every site is the homepage. This point will continue to be true for many years because nearly every webmaster programs their site so that every page has a link back to the homepage.

So how do make your other pages benefit from this? Does that mean you should have every page on your site include a link to EVERY SINGLE PAGE in your site? No. That's an obvious red flag to search engines, and you'll be seen as a spammer if your site has a couple of paragraphs and then 500 links to every other page on your site.

A better strategy would to have a "Top Products" section that includes a link to pages you want to receive the most link love. Another strategy is to have a link for each of the major areas of your site. This will help give those areas a lot of link love, and in turn, they'll be able to get more link love to the pages contained within them.

4 - Page Depth?

Ans - Page depth refers to the number of required clicks to get to a page from the homepage. Pages that are available in one click are deemed more important than those that are nearly hidden and require more than 3 clicks to reach. It might seem a little strange, but if you can visualize your website in a tree graph, you will easily notice why certain pages are performing poorly in the search engines.

By organizing your site in this format, you can see which pages are getting a lot of page depth love and which are hurting. If you have a lot of worthless pages and few important product pages, you might take this opportunity to restructure your site.

5 - SEO Internal Linking Structure?

Ans - The honest fact is, if company owners knew how important that the internal linking structure of a site was to a site's performance on the search engines, they'd have multiple dedicated staff working just to make sure they had it optimized 100%. This topic is a little advanced, but it's helpful to break the inner linking structure down into three parts:

• Page depth
• Quantity of Internal Links
• Quality of Internal Links

6 - Similar Keywords?

Ans - If you're making a page to target "big hats," consider changing up the adjective "big" to its synonyms, like "huge," "giant," "large," "humongous," or "oversized." You can also use the names of specific words that relate to "big hats," like "cowboy hat" and "sombrero." By using this tactic, you give yourself a chance to rank for those similar keywords, plus you let the search engines know more about your page and what it's about. The more a search engine knows about your page, the better off you're going to be!

7 - Keyword Variations ?

Ans -You may have found a couple of high traffic keywords using a keyword research tool, but those estimates often group similar keywords, alternate spellings, and plurals into a single word. Valuable traffic is hidden when using those tools. This hidden traffic lies in all the subtle variations of your keyword that someone may search for.

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• Plurals - The easiest way to optimize your site is to include the plural version of your keyword at least a couple of times on your page. Nearly every keyword can do this (instead of "free hat", try "free hats").
• Misspellings - Although it may make your site look a little unprofessional, including a very common misspelling of your keyword is one of the easiest ways to rank #1 for that exact spelling and get some free traffic. This is one of the fun things to experiment with after you've optimized the rest of your site.
• Acronyms - If your keyword is an acronym like SEO, write out the words completely (Search Engine Optimization) so that you can target those people who do not know the acronym.

8 - Keyword Density?

Ans - Although some SEOs will talk about aiming for an exact proportion (e.g. the number of times your keyword appears divided by the total number of words on the page), it's a little too much work for something that will take care of itself as long as you know how to write well! Use your keyword frequently on your site, but not so much that it makes the page look weird or a sentence sound awkward. If you just use the once at the top of the page and then reference the keyword as "it", for the rest of the article, you'll definitely be using it too little.

If you want some numbers, you should use your keyword at least three times on the page. This does not include keyword variations.


9 - SEO Keyword Use?
Ans -So you've researched which keywords you want to target, but just putting the keywords in your <title> and <h1> tags is not enough. If you stop there, you're not going to be able to cover all the bases or pull in as much search traffic as you could. When doing on-page optimization for your selected keywords, there are three things to take into consideration.
Keywords Density - How many times is your keyword mentioned on your site? If it's too much, you'll look like a spammer; if it's too little, you won't look like a relevant match and the search engines won't consider your site.
Keyword Variation - Altering versions of your keywords will help you capture hidden search engine traffic.
Similar Keywords - These are closely related topics to your keywords that will aide the search engines in correctly categorizing your traffic.